To start, you need guts.

But it is necessary: Disrupting developments at customers, employees, competitors and legislation plus pressure from politicians are approaching surprisingly fast.

While you are reading this text, a start-up could be growing a head-start that will cause you trouble in six months from now. Or you may miss a brilliant idea from within your own organization, being distracted by daily stuff. And this idea might be of great value in just weeks. Therefore, planning years ahead makes little sense.

Future-proof means - in addition to sufficient sales, impact and efficiency - being able to respond flexibly to developments, that may be unexpected in form or impact. This way you will continue to be relevant to  your customers and employees.

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